In the olive industry, steeped in tradition, design often lags behind contemporary standards. Tailoring my expertise as a professional packaging designer, I embarked on a mission to revolutionize this sector by crafting a dynamic and cohesive brand for gourmet olives, poised for global competition.
The challenge lay in elevating the brand's perception to reposition olives within the snack market, thus heightening its competitive edge against industry rivals. Through strategic design interventions, I aimed to enhance the brand's value proposition, encapsulating its essence in visually compelling packaging that resonates with discerning consumers worldwide.
